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Brand
Equity Management \
Business
Growth
Brand
Equity Management
 nsight
Marketing's Brand Equity Management is designed to help clients
leverage their existing brand equity and take it to new heights.
Brand equity is intellectual
capital, which must be managed in many ways including advertising,
promotions, sales force deployment, public relations, logos, marketing
communications material and more. Insight Marketing can conduct
several steps on your behalf to clearly define your brand positioning.
- An Internal Audit of Your
Companies' Brand Equity
- Needs Assessment of Your
Target Audience
- Brand Synchronization Analysis
- Definition of Your Brand
Positioning
- Deployment Plan
- Corporate Style Guide
- Creation of New Standardized
Marketing Materials
- Metrics And Measurement
For examples of how Insight Marketing's
Brand Equity Management has benefited some of our many clients,
choose from the links below.
 
Arco
 An
annual marketing plan for ARCO PayPoint, based on a rock-solid
strategic foundation, led to achievement of annual quota in only
seven months.
 Unisys
Planning
For Unisys, Insight Marketing
engineered a marketing plan that very successfully kicked off
their newest division.
Execution
"Tools of Vision," executive
direct marketing/lead generation campaign for Unisys Decision
Support Solutions, Financial Services Practice.
"Category Management Solutions
Suite" Books on CD campaign for Unisys Commercial Decision Support
Practice lead to outstanding results; 55% of all retail executives
contacted agreed to meeting with Unisys sales associates.
NCR
Training the sales and marketing
associates to get out ahead of a major paradigm shift in the selling
model.
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