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Brand
Equity Management \
Business
Growth
Business Growth
 or
both growing and new businesses, Insight Marketing offers a whole
suite of services designed to expand upon and enhance in-house
capabilities. Serving as a much-needed extension of your company,
we can help thinly staffed, overextended companies navigate the
busy startup or rapid growth phase by providing:
- Business and Marketing Plan
Development
- Financial and Marketplace
Analysis
- Research
- Vendor Identification and
Management
- New Product Development
- Onsite Project Management
and Execution
For examples of how Insight Marketing's
Business Growth practice has benefited some of our many clients,
choose from the links below.
Sunsweet
Growers
Planning
For Sunsweet Growers, Insight
Marketing helped successfully launch a new product line. Our roles
in the SunSweet launch included:
- Creation of a three-year business
plan
- Positioning
- Naming
- Development of marketing plan
and budgets
- Package and label design
- Development of introduction
strategy by region and channel
Nissan
Motor Acceptance
With results lagging behind projections,
Nissan Motor Acceptance called on Insight Marketing to bolster
their share of dealer financing.
Six months later, after deploying
a new marketing model and field sales force and consolidating
regional credit offices into one office, Nissan's share of dealer
financing had increased to 36% from 16%.
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